Social Media Strategy Services
Enhance engagement on your channels, embrace new platforms, navigate a dynamic landscape, and achieve more through the expertise of our social media strategy teams.
Efficiently navigate the continuously evolving social media landscape through strategic insights.
Leveraging more than two decades of experience in social media strategy, ICLN’s dedicated strategy teams possess the technological tools, methodologies, and leadership skills required to enhance your brand’s visibility on any platform.
Craft a social media strategy that is both impactful and scalable.
- Revitalize your approach with a social media playbook.
- Enhance engagement by utilizing effective content templates.
- Create leads by actively engaging with trending topics.
- Uncover untapped audiences through the adoption of new channels.
Our strategic process
Step One
ICLN collaborates with your internal team to gain a comprehensive understanding of your business.
Crafting an effective social strategy commences by comprehending your business goals, objectives, existing audience, and desired target customers. We collaborate closely with business proprietors and in-house social media managers to grasp the essence of your enterprise and devise a revitalized playbook. The copywriters and community managers dedicated to your account will engage with you to grasp your brand’s voice, enabling the generation of social content that truly reflects your distinct brand perspective.
Step Two
Formulate an ongoing strategy aligned with your objectives, and put it into action through tactical execution.
Following a thorough competitor analysis and social media audit, we craft a customized content plan designed to fulfill essential performance metrics. Upon receiving approval for the schedule, our team establishes content categories and corresponding quotas derived from these categories, all centered around your goals. Our industry-specific research guides strategic determinations regarding the most suitable social media platforms for your business to concentrate on.
Step Three
Regular reporting, reassessment of growth, and refinement of campaigns.
We prioritize the enhancement of your ROI through tailored reporting. Utilizing data collected from public platforms and your brand’s owned channels, our teams furnish monthly reports containing essential success indicators customized to your industry and business model. Our commitment to improvement and innovation means you’ll receive actionable insights from our research, with our collaboration gaining momentum as time progresses.
Social Media Strategy FAQ
What are a few examples of the services you offer as part of your social media marketing strategy?
All our services and solutions are tailored to suit your specific requirements. This includes activities such as devising playbooks, conducting audits, performing competitor and industry analysis, and more. We collaborate closely with you and your team to provide strategic services that align with your department’s key performance indicators (KPIs).
Why might my business face challenges in developing a comprehensive social strategy internally?
A general social strategy might fall short of effectiveness without a specialized grasp of the kind of social content that spurs engagement and conversions in your industry. Tailored plans and solutions that cater to your specific audience are crucial for achieving enhanced ROI and generating new leads.
Is it not feasible for my in-house social media manager to manage the social strategy?
It’s a challenging task for a single individual to effectively handle social media. Social strategy demands a team of experts who possess insights into the brand, the digital landscape, and consumer online interactions, all while being accessible round-the-clock. Undertaking all these responsibilities without external assistance can be overwhelming. Leveraging our global reach, we can localize and translate your content into over 30 languages globally. Furthermore, attempting to manage these aspects in-house can be costly. Through collaboration with us, your expenses are reduced, and you benefit from a dedicated team delivering engagement and strategic content services.
What is the role and function of a social media strategy agency?
A worldwide social marketing agency like ICLN offers continuous social media services, encompassing tasks such as social media monitoring, social listening, content generation, strategy formulation, implementation, and more.
Which social media platforms are suitable for my business to utilize?
The selection varies. ICLN will identify the most fitting platforms for your business by amalgamating strategic competitor analysis, industry-targeted research, and insights about your customer base from your internal team. Subsequently, we can develop and implement tailor-made social media campaigns that effectively engage and convert your distinctive audience into devoted brand patrons.
How do you price your social listening services?
Our pricing structure takes into account various factors:
- The volume of content requiring management by ICLN.
- The desired service level agreements (SLA).
- The range of channels that ICLN needs to oversee.
- Whether responses are standardized or tailored to specific situations.
- Whether publishing and scheduling services are required.
- Your overall objectives.
As you can observe, addressing these questions necessitates a conversation. To initiate the process, kindly complete the form on this page, and we can commence the discussion!