Social Media Listening Services
With the integration of AI-powered social listening technology, you can now monitor, analyze, and enhance your brand’s online presence by tracking and evaluating mentions across brands, industries, and competitors.
You can take the lead in discovering what is being discussed about your brand.
Collaborate with our social listening teams to gain insights into the timing, platforms, and manner in which your brand is discussed online. Our suite of cutting-edge social listening tools, supported by proficient analysts, continually monitor the digital landscape for brand-related risks, competition, growth prospects, audience insights, and beyond. Identify the most suitable tools for your team with the guidance of our team of specialists.
How social listening produces ROI
- Recognize and enhance customer contentment within an existing, actively involved audience.
- Constantly track social media references around the clock to manage potential risks or capitalize on sales prospects.
- Experiment and enhance marketing approaches prior to complete market rollout.
- Create promotional and lead generation content supported by insights from social listening data.
Social Listening FAQ
How does the process of social media listening function?
With a dynamic combination of sophisticated technology and human experts, we’re able to listen to conversations your customers are having online. Our social media listening tools allow our agency to sort through a variety of metrics, from sentiment and location to demographic information. We then provide your company with customer reporting, analytics and strategic, data-driven advice on improving engagement.
How are insights formulated by your team?
Insights are data-driven from the measurements collected through our social listening tools. Among many other measures, we utilize ICLN activity reporting, influencer identification and campaign performance analysis to provide you with valuable company insights. These digital data insights will increase ROI and generate new leads for your business.
How does the utilization of social listening data impact my company?
Social listening informs your business on strategic decisions for your digital presence and brand reputation. It certainly made a difference for one of our clients, the FIFA World Cup. For the last FIFA World Cup, ICLN analyzed 1.5 billion social data points. We analyzed all incoming conversations and then provided daily reports on key matches, players and incidents to support communications planning. The end result? The big data reassured FIFA that any new marketing strategies would resonate with their audience.
What exactly is a tool for social media listening?
Social media listening tools are technologies that help our agency to track mentions of your brand. These tools don’t just analyze social media channels, but also capture data across new sites, online publications, review sites, and more.
How does your process of examining social media accounts work?
Our Social Media Listening Services use a variety of tools from image analysis to crisis monitoring executed by humans and technology. The exact tools depend on your specific social needs. We have the ability to track trends and build reports around your campaigns, influencers, audiences, competitors, and industries.
What are a few examples of the data metrics that ICLN can gather?
ICLN can report on a number of metrics related to your engagement, impressions, reach, clicks, video views, user sentiment, conversations, online mentions and more.
How do you price your social listening services?
Our pricing structure takes into account various factors:
- The volume of content requiring management by ICLN.
- The desired service level agreements (SLA).
- The range of channels that ICLN needs to oversee.
- Whether responses are standardized or tailored to specific situations.
- Whether publishing and scheduling services are required.
- Your overall objectives.
As you can observe, addressing these questions necessitates a conversation. To initiate the process, kindly complete the form on this page, and we can commence the discussion!